Our History

Marknadsakademien was established by Ola Fuerst and Stig G Johansson in 1991 as a graduate program at Stockholm Business School. Since then, the student association has changed continuously. Today, Marknadsakademien operates autonomously and is governed by its student members. However, Marknadsakademien has kept its strong focus on practical work.

Our Values

Passion. We are marketers at heart, seeking every opportunity to develop our skills.

Excellence. Membership is limited to highly motivated master’s students with a proven aptitude for the discipline.

Innovation. A changing world favours creative solutions to problems and demands original thinking.

Community. We hold ourselves to the highest standards of cooperation and mutual respect, understanding that the best ideas originate from strong teams.

International. Our members are from all over the world. We value our cultural diversity as our strongest asset.