Company visit at Henkel

MAY 23, 2018

 Yesterday we visited the offices of  Henkel Norden  for a very informative and engaging presentation on their Beauty Care brands, marketing strategy and company culture. We got a glimpse of how branding campaigns are managed and how marketing teams adapt their strategies to best suit the requirements of the local market.  We would like to thank Marknadsakademien alumni Erin Munro and Maria Grigorenko for having us over and making this event possible.

Yesterday we visited the offices of Henkel Norden for a very informative and engaging presentation on their Beauty Care brands, marketing strategy and company culture. We got a glimpse of how branding campaigns are managed and how marketing teams adapt their strategies to best suit the requirements of the local market.

We would like to thank Marknadsakademien alumni Erin Munro and Maria Grigorenko for having us over and making this event possible.

Company visit at EY!

MAY 22, 2018

    Yesterday, Marknadsakademien had the pleasure to be greatly welcomed by  Ernst & Young  for an unforgettable afternoon. In the day's agenda? Introduction to Ernst & Young, Spotfire, a real case competition and, to finish things off on a high note, a mingle with all the EY team. What could be better to satisfy ambitious students and give them the motivation to achieve their professional dreams?  A big thank you to Mito Singh and Samsom Kebedom from  EY  and Soham Kale, our chair of the business commitee and Athénaïs Le Levier, our deputy for organizing this amazing experience!

 

Yesterday, Marknadsakademien had the pleasure to be greatly welcomed by Ernst & Young for an unforgettable afternoon. In the day's agenda? Introduction to Ernst & Young, Spotfire, a real case competition and, to finish things off on a high note, a mingle with all the EY team. What could be better to satisfy ambitious students and give them the motivation to achieve their professional dreams?

A big thank you to Mito Singh and Samsom Kebedom from EY and Soham Kale, our chair of the business commitee and Athénaïs Le Levier, our deputy for organizing this amazing experience!

Company Visit at iProspect

APRIL 19, 2018

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    Marknadsakademien enjoyed such an inspiring and valuable experience throughout its company visit at  iProspect ! What better way to develop further our marketing expertise than going directly to a digital performance marketing agency? A big thank you to Corina, member of the Education Committee and Rebecka and Martin from  iProspect , for having hosted this very interesting digital marketing workshop for our Maers. Such a great learning experience!

 

Marknadsakademien enjoyed such an inspiring and valuable experience throughout its company visit at iProspect! What better way to develop further our marketing expertise than going directly to a digital performance marketing agency? A big thank you to Corina, member of the Education Committee and Rebecka and Martin from iProspect, for having hosted this very interesting digital marketing workshop for our Maers. Such a great learning experience!

Company Visit at NORD DDB

MARCH 20, 2018

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    Marknadsakademien enjoyed such an inspiring evening and valuable experience throughout its company visit at  NORD DDB STOCKHOLM ! Our MAers got the opportunity to discover the company's new goal “Breaking brands into pop culture” and to learn more about their latest projects for Klarna, Macdonald and Volkswagen. But, most of all, our MAers seized the chance to find out about what it is actually like to work in Advertising!    A big thank you to Mira Henningsson, our chair of the education committee, and to the  NORD DDB STO  team who welcomed us so kindly!

 

Marknadsakademien enjoyed such an inspiring evening and valuable experience throughout its company visit at NORD DDB STOCKHOLM! Our MAers got the opportunity to discover the company's new goal “Breaking brands into pop culture” and to learn more about their latest projects for Klarna, Macdonald and Volkswagen.
But, most of all, our MAers seized the chance to find out about what it is actually like to work in Advertising! 


A big thank you to Mira Henningsson, our chair of the education committee, and to the NORD DDB STO team who welcomed us so kindly!

Company Visit at Unilever

FEBRUARY 22, 2018

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Our reunited MAers ready more than ever to face fresh challenges and to accomplish once again new goals together! Thank you Unilever for this amazing evening full of bubble and of inspiration that gave us the opportunity to discover diverse insights on the authentic mission of marketers. It sure did motivate us for this following semester!

Say Hello to Our New Website

Marknadsakademien has gotten a make over! After a semester of work, we are introducing our new website with an improved design, more information, more photos, and more personality. We hope you like it.

Unfortunately, through the transfer, we lost all of last semester's blog posts. So let us take a look back at the past Fall Term of 2017, a semester marked by a refocussing on Marknadsakademien's values and strategy. To stick to the chronology of this blog, lets start with the most recent events and work our way back to the beginning of the term. All our old blog posts from previous semesters can be found below and remember that you can always find out updates along with some fun photos as well as interesting articles from the industry on our Facebook page.

Meet the New Board

December 15, 2017

 Meet the new board

Meet the new board

Let us begin by proudly announcing our new board members for the Spring Term of 2018. From left to right:

Valérie Aeschbach Karpova - Head of Branding and PR Committee
Giannis Partheniou - Vice Chairman of the Board
Diede Lommerse - Chairwoman of the Board
Mira Henningsson - Head of Education Committee
Athénaïs Le Levier - Deputy member of the Board
Soham Kale - Head of Business Committee

Semi-Annual Meeting

December 14, 2017

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Today we had our semi-annual meeting, with the main purpose of electing our new board members for the next term and providing them with more information. the meeting ended with dinner. We would like to say thank you to all the members who worked really hard to make this semester a huge success.

We Have a New Treasurer!

December 14, 2017

We have found our next treasurer! Former committee member Riddhi Kintan Patel will take over the duties from Jo Anne Ee. A big thank you to Jo Anne for her amazing job and best of luck to Riddhi!

Company Visit at Åhléns

December 1, 2017

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How inspiring the company visit at Åhléns! Getting to know more about their campaigns and marketing strategies was truly a privilege. Thank you Lina Söderqvist and Weronica Nilsson for having us! It was beyond all expectation to learn so much about how Åhléns PR and Marketing go about their daily operations. Great job Mira Henningsson for organizing this inspiring visit!

Internal Workshop

December 4, 2017

 A productive crowd at our internal workshop

A productive crowd at our internal workshop

On Monday we had an internal workshop focussing on a new strategy for the upcoming semesters. The event turned out to be a success! Thanks to all of those who came.

Second Internal Event

November 30, 2017

 Watch out for wild MA members

Watch out for wild MA members

Marknadsakademien was in a fun mood today when playing laser tag as part of our second internal event! Thank you LaserFortet for having us!

Second MA Afterwork

December 7, 2017

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Awesome 2nd MA Afterwork! Thank you all who came. It is always amazing when we get to meet our predecessors. It was really great to see you all!

Visit at Unilever

November 8, 2017

Unilever HQ, Stockholm wow... what an experience! Thank you Unilever for such an amazing time and giving SBS students the opportunity to be the part of case study and for surprising us with goodie bags! Many thanks also to Elena Barcaru for arranging the company visit. We are so looking forward to the company visits ahead!

Company Visit at AIRINUM

October 19, 2017

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An interesting company visit at AIRINUM!

Prime Intro

October 17, 2017

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We had so much fun at the Prime intro night, learning about the work at the agency, mingling with other students and young professionals and enjoying their amazing food and drinks. We can't wait for next time!

First MA Afterwork

October 12, 2017

 The first MA #AW of the semester at Tap Room in Kungsholmen was a success. Thank you to all who came!

The first MA #AW of the semester at Tap Room in Kungsholmen was a success. Thank you to all who came!

Welcome to Our New Members

September 21, 2017

 This is MA HT 2017!

This is MA HT 2017!

We got off to a good start by welcoming our new members for the Fall Semester of 2017 at our traditional Kick Off event.

Application for Spring '17 is now open!

Are you a SBS Master student in Marketing, Management or Operations? Would you like to get in touch with companies and work on real marketing cases? Application for the spring semester 2017 is now open! If you want to become a member of Marknadsakademien, apply now by sending in your CV, Cover Letter, and written assignment to info@marknadsakademien.org

Deadline: January 22, 2017

For application rules and more information => www.marknadsakademien.org/join-us/

 

Unilever Guest Lecture, Samsung Company Visit and a Boat Trip!

Last week was busy but fun for the members of Marknadsakademien. We started off with a guest lecture by Stefan Lagerqvist, Nordic Marketing Director Home Care for Unilever. He held a fun and inspiring lecture about marketing in the FMCG industry.

On Friday we headed to Samsung’s head quarter and visited their Nordic Head of Marketing, Adam Fors. In addition to giving us a tour around the office and demonstrating their upcoming launches, Adam held a passionate lecture about Samsung’s organizational culture and brand strategy.

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From the left: Stefan Lagerqvist describing how he got his position at Unilever, Adam Fors talking about Samsung’s new releases.

It was also time for our second internal event this semester. We went off to sea to spend some quality time together before some of us head home for the holidays. But don’t despair! We will still have some fun events coming up before the semester is over, and the recruitment period for next semester will open in December. So if you’re interested in joining Marknadsakademien, stay tuned!