Marknadsakademien has gotten a make over! After a semester of work, we are introducing our new website with an improved design, more information, more photos, and more personality. We hope you like it.
Unfortunately, through the transfer, we lost all of last semester's blog posts. So let us take a look back at the past Fall Term of 2017, a semester marked by a refocussing on Marknadsakademien's values and strategy. To stick to the chronology of this blog, lets start with the most recent events and work our way back to the beginning of the term. All our old blog posts from previous semesters can be found below and remember that you can always find out updates along with some fun photos as well as interesting articles from the industry on our Facebook page.
Meet the New Board
December 15, 2017
Let us begin by proudly announcing our new board members for the Spring Term of 2018. From left to right:
Valérie Aeschbach Karpova - Head of Branding and PR Committee
Giannis Partheniou - Vice Chairman of the Board
Diede Lommerse - Chairwoman of the Board
Mira Henningsson - Head of Education Committee
Athénaïs Le Levier - Deputy member of the Board
Soham Kale - Head of Business Committee
December 14, 2017
Today we had our semi-annual meeting, with the main purpose of electing our new board members for the next term and providing them with more information. the meeting ended with dinner. We would like to say thank you to all the members who worked really hard to make this semester a huge success.
We Have a New Treasurer!
December 14, 2017
We have found our next treasurer! Former committee member Riddhi Kintan Patel will take over the duties from Jo Anne Ee. A big thank you to Jo Anne for her amazing job and best of luck to Riddhi!
Company Visit at Åhléns
December 1, 2017
How inspiring the company visit at Åhléns! Getting to know more about their campaigns and marketing strategies was truly a privilege. Thank you Lina Söderqvist and Weronica Nilsson for having us! It was beyond all expectation to learn so much about how Åhléns PR and Marketing go about their daily operations. Great job Mira Henningsson for organizing this inspiring visit!
December 4, 2017
On Monday we had an internal workshop focussing on a new strategy for the upcoming semesters. The event turned out to be a success! Thanks to all of those who came.
Second Internal Event
November 30, 2017
Marknadsakademien was in a fun mood today when playing laser tag as part of our second internal event! Thank you LaserFortet for having us!
Second MA Afterwork
December 7, 2017
Awesome 2nd MA Afterwork! Thank you all who came. It is always amazing when we get to meet our predecessors. It was really great to see you all!
Visit at Unilever
November 8, 2017
Unilever HQ, Stockholm wow... what an experience! Thank you Unilever for such an amazing time and giving SBS students the opportunity to be the part of case study and for surprising us with goodie bags! Many thanks also to Elena Barcaru for arranging the company visit. We are so looking forward to the company visits ahead!
Company Visit at AIRINUM
October 19, 2017
An interesting company visit at AIRINUM!
October 17, 2017
We had so much fun at the Prime intro night, learning about the work at the agency, mingling with other students and young professionals and enjoying their amazing food and drinks. We can't wait for next time!
First MA Afterwork
October 12, 2017
Welcome to Our New Members
September 21, 2017
We got off to a good start by welcoming our new members for the Fall Semester of 2017 at our traditional Kick Off event.
Yesterday, we were honored to be given an inspiring lecture by career consultant Charlotta Lundin. As a successful entrepreneur, she shared some insights into personal branding and entrepreneurship with us. Thank you, Charlotta!
Last week, Marknadsakademien went on an inspiring company visit at the recruitment company Cruitway. Founder Adrian Swartz talked about his entrepreneurial journey from selling oven mitts out of his high school locker to starting a challenger in the field of recruitment platforms, failing fast, start ups and gig economy.
Finally, the first MA #AW of the semester took place, this time at Tap Room Kungsholmen! It was a great evening with former and current MA members while enjoying some drinks. We are looking forward to the next MA #AW!
Marknadsakademien had a great visit at MAQS yesterday, where we learned how law firms are engaged in marketing practices. Lawyer Monique Wadsted shared interesting insights behind her work and explained what is allowed in advertising and how this changed over the years.
Are you a SBS Master student in Marketing, Management or Operations? Would you like to get in touch with companies and work on real marketing cases? Application for the spring semester 2017 is now open! If you want to become a member of Marknadsakademien, apply now by sending in your CV, Cover Letter, and written assignment to email@example.com
Deadline: January 22, 2017
For application rules and more information => www.marknadsakademien.org/join-us/
Yesterday we visited TV4 where Marketing Managers Gustav Holmström (who is an alumnus of ours!) and Gustav Pontén gave us valuable insights on how they use creative solutions to market new shows. It was truly interesting to learn about the different tasks and challenges that marketing managers face in their everyday work. Thank you TV4!
Last week was busy but fun for the members of Marknadsakademien. We started off with a guest lecture by Stefan Lagerqvist, Nordic Marketing Director Home Care for Unilever. He held a fun and inspiring lecture about marketing in the FMCG industry.
On Friday we headed to Samsung’s head quarter and visited their Nordic Head of Marketing, Adam Fors. In addition to giving us a tour around the office and demonstrating their upcoming launches, Adam held a passionate lecture about Samsung’s organizational culture and brand strategy.
From the left: Stefan Lagerqvist describing how he got his position at Unilever, Adam Fors talking about Samsung’s new releases.
It was also time for our second internal event this semester. We went off to sea to spend some quality time together before some of us head home for the holidays. But don’t despair! We will still have some fun events coming up before the semester is over, and the recruitment period for next semester will open in December. So if you’re interested in joining Marknadsakademien, stay tuned!
Marknadsakademien had the honor of visiting our alumnus Fredrick Tallroth, the Head of Product at Wrapp. Wrapp is a payback-app that transforms big data into personalized customer rewards. It was interesting to learn about marketing career opportunities in an unconventional and innovative environment. In other words, a perfect way to Wrapp up the week!
Today we had an inspiring and engaging case lecture with Stefan Fraenkel. We received great real-world insights on how to work with cases, what the clients want and how to tackle difficult tasks that a consultant may encounter. We are super excited to make use of these new insights in our live cases!
Marknadsakademien was invited to Prime and United Minds Intro event and got to learn more about the different roles and opportunities within the marketing communication and PR industry. The Prime Group is an award-winning communications agency that provided us with interesting insights of the different creative tasks that their employees are managing. Thank you Prime and United Minds for inviting us!
We joined the award-winning production company B-Reel on their student night to learn more about the advertising industry. Our members got the opportunity to mingle with employees, attend inspiring lectures and speed-date with their recruitment managers and other influential managers at the company. A big thanks to B-Reel for inviting us to this event!
We are now accepting applications for the new semester! If you want to become a member of Marketing Academy, read the application rules below:
The deadline to send in your application is on 9th of September at midnight. For your application you will need:
- A CV
- A cover letter
- A written assignment (maximum one page)
The application should be written in English.
The assignment will give you the opportunity to show how you think about marketing. Try to be as creative as possible!
You should not send in your application until all the components are complete. Applications should then be send to firstname.lastname@example.org. If you have any questions, please use the same e-mail address.
A global photo and video sharing application (Company A) recently released an update allowing customers to share brief moments in the form of temporary videos and pictures. This new function is strikingly similar to another form of social media (Company B), which allows users to post brief videos and photos that disappear shortly after being viewed.
Company A currently has 300 million daily users compared to Company B, which has 150 million daily users. Your task is to develop a strategy for Company A to gain greater traction in the market space created by Company B: temporary video and photo sharing. Please complete this task in one page or less.
The summer is coming to its end and the new school year is about to start cheap cialis canada. We hope you had a great summer full of memories, happy moments and SUN because guess what…winter is coming.
And even though the temperature has fallen the last days here in Stockholm, we are more than happy to announce our new recruitment period. Marknadsakademien is ready to welcome the new students of Stockholm Business School and invite them to become its new members. More information about us and where you can apply is coming soon. Follow us on our social media and stay tuned…!