Say Hello to Our New Website

Marknadsakademien has gotten a make over! After a semester of work, we are introducing our new website with an improved design, more information, more photos, and more personality. We hope you like it.

Unfortunately, through the transfer, we lost all of last semester's blog posts. So let us take a look back at the past Fall Term of 2017, a semester marked by a refocussing on Marknadsakademien's values and strategy. To stick to the chronology of this blog, lets start with the most recent events and work our way back to the beginning of the term. All our old blog posts from previous semesters can be found below and remember that you can always find out updates along with some fun photos as well as interesting articles from the industry on our Facebook page.

Meet the New Board

December 15, 2017

Meet the new board

Meet the new board

Let us begin by proudly announcing our new board members for the Spring Term of 2018. From left to right:

Valérie Aeschbach Karpova - Head of Branding and PR Committee
Giannis Partheniou - Vice Chairman of the Board
Diede Lommerse - Chairwoman of the Board
Mira Henningsson - Head of Education Committee
Athénaïs Le Levier - Deputy member of the Board
Soham Kale - Head of Business Committee

Semi-Annual Meeting

December 14, 2017

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Today we had our semi-annual meeting, with the main purpose of electing our new board members for the next term and providing them with more information. the meeting ended with dinner. We would like to say thank you to all the members who worked really hard to make this semester a huge success.

We Have a New Treasurer!

December 14, 2017

We have found our next treasurer! Former committee member Riddhi Kintan Patel will take over the duties from Jo Anne Ee. A big thank you to Jo Anne for her amazing job and best of luck to Riddhi!

Company Visit at Åhléns

December 1, 2017

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How inspiring the company visit at Åhléns! Getting to know more about their campaigns and marketing strategies was truly a privilege. Thank you Lina Söderqvist and Weronica Nilsson for having us! It was beyond all expectation to learn so much about how Åhléns PR and Marketing go about their daily operations. Great job Mira Henningsson for organizing this inspiring visit!

Internal Workshop

December 4, 2017

A productive crowd at our internal workshop

A productive crowd at our internal workshop

On Monday we had an internal workshop focussing on a new strategy for the upcoming semesters. The event turned out to be a success! Thanks to all of those who came.

Second Internal Event

November 30, 2017

Watch out for wild MA members

Watch out for wild MA members

Marknadsakademien was in a fun mood today when playing laser tag as part of our second internal event! Thank you LaserFortet for having us!

Second MA Afterwork

December 7, 2017

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Awesome 2nd MA Afterwork! Thank you all who came. It is always amazing when we get to meet our predecessors. It was really great to see you all!

Visit at Unilever

November 8, 2017

Unilever HQ, Stockholm wow... what an experience! Thank you Unilever for such an amazing time and giving SBS students the opportunity to be the part of case study and for surprising us with goodie bags! Many thanks also to Elena Barcaru for arranging the company visit. We are so looking forward to the company visits ahead!

Company Visit at AIRINUM

October 19, 2017

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An interesting company visit at AIRINUM!

Prime Intro

October 17, 2017

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We had so much fun at the Prime intro night, learning about the work at the agency, mingling with other students and young professionals and enjoying their amazing food and drinks. We can't wait for next time!

First MA Afterwork

October 12, 2017

The first MA #AW of the semester at Tap Room in Kungsholmen was a success. Thank you to all who came!

The first MA #AW of the semester at Tap Room in Kungsholmen was a success. Thank you to all who came!

Welcome to Our New Members

September 21, 2017

This is MA HT 2017!

This is MA HT 2017!

We got off to a good start by welcoming our new members for the Fall Semester of 2017 at our traditional Kick Off event.

Application for Spring '17 is now open!

Are you a SBS Master student in Marketing, Management or Operations? Would you like to get in touch with companies and work on real marketing cases? Application for the spring semester 2017 is now open! If you want to become a member of Marknadsakademien, apply now by sending in your CV, Cover Letter, and written assignment to info@marknadsakademien.org

Deadline: January 22, 2017

For application rules and more information => www.marknadsakademien.org/join-us/

 

Unilever Guest Lecture, Samsung Company Visit and a Boat Trip!

Last week was busy but fun for the members of Marknadsakademien. We started off with a guest lecture by Stefan Lagerqvist, Nordic Marketing Director Home Care for Unilever. He held a fun and inspiring lecture about marketing in the FMCG industry.

On Friday we headed to Samsung’s head quarter and visited their Nordic Head of Marketing, Adam Fors. In addition to giving us a tour around the office and demonstrating their upcoming launches, Adam held a passionate lecture about Samsung’s organizational culture and brand strategy.

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From the left: Stefan Lagerqvist describing how he got his position at Unilever, Adam Fors talking about Samsung’s new releases.

It was also time for our second internal event this semester. We went off to sea to spend some quality time together before some of us head home for the holidays. But don’t despair! We will still have some fun events coming up before the semester is over, and the recruitment period for next semester will open in December. So if you’re interested in joining Marknadsakademien, stay tuned!

Prime Intro

Marknadsakademien was invited to Prime and United Minds Intro event and got to learn more about the different roles and opportunities within the marketing communication and PR industry. The Prime Group is an award-winning communications agency that provided us with interesting insights of the different creative tasks that their employees are managing. Thank you Prime and United Minds for inviting us! Prime Intro 2016 2

Now accepting applications for the new semester!

We are now accepting applications for the new semester! If you want to become a member of Marketing Academy, read the application rules below:  

The deadline to send in your application is on 9th of September at midnight. For your application you will need:

  • A CV
  • A cover letter
  • A written assignment (maximum one page)

The application should be written in English.

The assignment will give you the opportunity to show how you think about marketing. Try to be as creative as possible!

You should not send in your application until all the components are complete. Applications should then be send to info@marknadsakademien.org. If you have any questions, please use the same e-mail address.

 

Written assignment:

A global photo and video sharing application (Company A) recently released an update allowing customers to share brief moments in the form of temporary videos and pictures. This new function is strikingly similar to another form of social media (Company B), which allows users to post brief videos and photos that disappear shortly after being viewed.

Company A currently has 300 million daily users compared to Company B, which has 150 million daily users. Your task is to develop a strategy for Company A to gain greater traction in the market space created by Company B: temporary video and photo sharing. Please complete this task in one page or less.

 

Good luck!

Back to school...

The summer is coming to its end and the new school year is about to start cheap cialis canada. We hope you had a great summer full of memories, happy moments and SUN because guess what…winter is coming.

 

And even though the temperature has fallen the last days here in Stockholm, we are more than happy to announce our new recruitment period. Marknadsakademien is ready to welcome the new students of Stockholm Business School and invite them to become its new members. More information about us and where you can apply is coming soon. Follow us on our social media and stay tuned…!